By 2020 U.S. iPhone Users Will Spend an Average of $88 Per Year on App

By on October 30, 2017

According to mobile data research firm Sensor Tower U.S. iPhone users will spend an average of $88 per year on premium apps and in-app purchases. The data intelligence firm projects by the end of calendar year 2019 revenue on a per-device basis will be a whopping 86% higher than the full calendar year of 2016 and even 40% higher than Sensor Tower’s previous estimates.

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The iPhone App Store has an estimated 2.25 million apps up over 20 percent from the 2015 calendar year. Subscription billings accounted for $2.7 billion in 2016 iPhone app and in-app purchases.

By the end of September 2017 App Store users have already surpassed 2016 last year’s app sales totals and are on track to spend an average of $63 on premium apps and IAPs, an increase of approximately 33% over calender year 2016.

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An overwhelming 70% of 2020 App Store sales will be from gaming which comes to $60 of the $88 anticipated.

These astonishing numbers proves Apple although strong as a hardware play is also viable software, the company keeps 30% of all developer revenue generated from it’s App Store.

(sources: Sensor Tower / ZD Net / 9 To 5 Mac)

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