Skittles Flavors Are Amazing and According To Scientist All The Same

By on February 1, 2018

Every slapdick in the industrialized world has a favorite flavored Skittle, and for 25 years mine and America’s favorite non-chocolate candy has been the red ones. As I write this article it occurs to me that red is not a flavor anymore than green is a sound. In all honesty I have no idea what flavor red is and according to researchers I’m not alone.

In a report published in British Scientific Journal BioMed Central, Skittles only vary but color. Wha Wha What! That’s correct, all flavors of Skittles are identical, they simply differ by color and smell.

The report writes, “”Colour is the single most important product-intrinsic sensory cue when it comes to setting people’s expectations regarding the likely taste and flavour of food and drink.”

The journal reports psychological effects of food color set human sensory expectations. Those unconscious expectations are assumed and confirmed as facts while we consume the Skittles.

“Over the last 50 years or so, a large body of laboratory research has demonstrated that adding more colouring to a food, or more often, to a beverage, can lead the participants in laboratory research to rate the taste and/or flavour as more intense”. Consumer products companies use this knowledge to sell us everything from delicious Skittles to Tide Pods.

(sources: | LAD Bible | BioMed Central)